Models
Editorial, commercial, catalogue and brand shoots.
Agency commission, usage and buyout fees, castings, residuals and a mix of PAYE and self-employed work — all reconciled into one clean tax position.
Part of our guide to accountant for influencers.
Modelling, acting and presenting income is usually self-employed trading income, declared gross with agency commission claimed as a cost. Some engagements are PAYE, so many performers file both. Castings, showreels, professional classes, agent fees and work travel are deductible.
On this page
Who this is for
Editorial, commercial, catalogue and brand shoots.
Screen, stage, commercials and voice work.
Broadcast, corporate and live events.
Home studio work with global clients.
Brand deals alongside bookings.
Theatre contracts plus self-employed jobs.
Income streams
Sound familiar?
How we help
Self-employed fees and PAYE contracts combined on one return.
Learn moreFor performers with high, steady fee income and retained profit.
Learn moreFees plus usage income can reach the threshold in a strong year.
Learn moreCoaching, hosting and corporate work sits with our freelancer hub.
Learn moreTax explained
Most modelling, acting and presenting work is self-employment, taxed as trading income even though it is booked through an agency. The agency collects on your behalf, deducts commission, and pays you the balance — so the gross fee is your income and the commission is your cost.
Some engagements are employment. Theatre contracts, long-running broadcast roles and certain commercials run through PAYE, and the tax deducted there is credited against your Self Assessment bill. Filing both correctly is routine once the paperwork is organised.
Claim the costs of finding and doing the work: travel to castings, auditions and shoots, self-tape equipment, headshots and showreels, casting platform subscriptions, professional classes and coaching, agent and manager commission, union subscriptions, and public liability insurance.
Clothing is the perennial question. Everyday clothes and grooming are not deductible even where the job requires a certain look, because there is an inseparable private benefit. Costumes, uniforms and specialist protective equipment are allowable.
Usage, buyout and repeat fees are part of the same trade. Track them against the original job so you can see the true value of a booking, and so a fee arriving eighteen months later is not a mystery when we reconcile the year.
Overseas work often carries withholding tax. Keep certificates and, where possible, complete treaty paperwork before the job so less is withheld at source in the first place.
Income in this profession is uneven by nature. We build a reserve from each payment, reduce payments on account after a quiet year, and look at pension contributions in strong years, which is often the most effective planning available to performers.
Source: Income Tax rates and allowances (gov.uk) · Self Assessment (gov.uk)
Illustrative example, not a client result. Illustrative only, using 2026/27 figures from our tax config and assuming no PAYE income in the year.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Expenses
Allowable expenses for models and actors UK centre on the cost of getting and doing the work, not on looking the part day to day. Agency commission, travel to castings and shoots, self-tape kit, showreels, professional classes and union subscriptions are usually deductible, while everyday clothing, hair and grooming upkeep are not, however job-specific the look feels. See our guide on claiming clothes, make-up and haircuts for the detail, and gifted PR items if brand work is part of your income too.
Keep casting and shoot travel logged as you go — the creator expenses checklist tool covers performers as well as creators.
Self-employed costs must be incurred wholly and exclusively for your trade. If you use the £1,000 trading allowance, you cannot also deduct actual expenses against that same income. Equipment treatment depends on cash basis or traditional accounting.
A limited company deducts costs incurred wholly and exclusively for its business. Equipment may need capital allowances rather than an immediate expense deduction. Personal use or company-paid private costs can create a taxable benefit or director’s loan entry; company ownership is not a blanket deduction.
For separable mixed-use costs, such as a phone bill, claim only the identifiable business proportion and keep evidence. This does not make ordinary clothing or every dual-purpose purchase deductible. A receipt alone does not prove a business purpose: retain the brief, invoice or usage record too.
Everyday clothing, ordinary grooming, personal meals, private gaming and fines are generally not deductible. Qualifying costumes or protective clothing and business-travel subsistence have different rules. Client entertaining is generally disallowed. Receiving a product from a brand does not automatically create an expense: record the income treatment separately and deduct only an allowable business cost.
Keep records alongside our creator expenses checklist, or discuss your costs with our bookkeeping team.
General UK guidance, not personal advice. The deduction depends on your facts and accounting basis.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Structure
Most performers remain sole traders because income is variable and expenses are personal to them. A limited company can suit consistently high earners with presenting, corporate or brand income, particularly where profit can be retained between contracts — but it adds filings, so we model it on your real figures first.
Illustrative estimate only. Uses the published 2026/27 tax configuration. Assumes a single-director company drawing all profit, with no Employment Allowance. Excludes expenses, student loans, pensions, other income, Scottish rates and individual circumstances. Not tax advice.
VAT & MTD
Fees, usage payments and brand work count towards the VAT registration threshold on a rolling 12-month basis, measured on gross fees before agency commission. Registration lets you reclaim VAT on equipment and professional costs; overseas clients may fall outside UK VAT.
Registration threshold: £90,000 · Deregistration: £88,000
Making Tax Digital qualifying income is gross self-employed income before agency commission, so performers can be in scope earlier than their take-home suggests. PAYE contract income is separate. Check the April 2026 and 2027 thresholds against gross fees.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Diary
5 October
Register for Self Assessment for the previous tax year
31 October
Paper tax return deadline
31 January
Online return, balancing payment and first payment on account
31 July
Second payment on account
Monthly accounting packages
Self-employed or limited company, choose the support that fits how you trade. We review income such as Shoot and booking fees, Usage, buyout and repeat fees, Commercial residuals as part of agreeing your scope.
Trading in your own name? Choose support for your personal tax return and, where included, bookkeeping and MTD Income Tax updates.
Annual fees use the upper limit of your selected band: Starter 1%, Complete 0.75%. Monthly payments are the annual fee divided by 12, excluding VAT. Starter does not include bookkeeping. Turnover above £1 million is quoted individually.
For sole trader creators who just need their tax return done properly
£20.83
per month + VAT
£250.00 per year + VAT · Bookkeeping not included
For full-time self-employed creators who want their books kept for them
£39.99
per month + VAT
£479.88 per year + VAT · Bookkeeping included
Trading through a company? Choose support for company accounts, Corporation Tax and the director services included below.
For creators who have just set up a limited company
From £45.83
per month + VAT
For full-time creators with brand deals and platform income
From £62.50
per month + VAT
For creator businesses with editors, managers or a team
From £75.00
per month + VAT
Starting fees exclude VAT. Your turnover, records and agreed work determine the final quote. *Basic tax advice is free; technical work is quoted separately. MTD support applies where required.
See all fees and one-off servicesTalk through your platform income, allowable expenses and next steps with a creator accountant.
Book your free creator tax callWritten and reviewed by
Chartered Accountant with 18+ years' experience and founder of Accotax. Has served over 5,000 clients across London and the UK.
About Waqas SagarAccotax on LinkedIn Last reviewed: 2026-09-21
FAQs
Keep reading
Brand money in, creator payments out, commission in the middle — recorded so your turnover, VAT and profit all say the right thing.
You do this full time, the numbers are serious and the decisions are bigger than a tax return. Structure, planning and reporting built around a real creator business.
Streaming royalties, PRS and PPL, gig and club fees, sync deals and merch — tracked properly, with overseas withholding tax actually reclaimed.
Paid partnerships, gifting, Subscriptions, Badges, usage fees and agency commission — priced, recorded and filed by people who read creator contracts every week.
Brand deals, gifted products, PR trips, AdSense, subscriptions and affiliate commissions — all handled by UK chartered accountants who work with influencers every day.
Video, audio, streaming and newsletters. If you make things people watch, read or listen to, we turn the payouts into clean accounts and a filed return.
Clear accounts for commission, campaign fees, creator payouts, payroll and VAT — built around whether your business acts as agent or principal.
Free and paid tiers, tips, unlocks and a second platform running alongside — reconciled properly and kept entirely confidential.
No jargon, no sales calls you did not ask for. Just a clear price and a plan.
Book your free creator tax call




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