What tax do influencers pay in the UK?

Influencers in the UK must pay Income Tax on earnings from brand deals, sponsorships, affiliate links, ad revenue, and gifted products (if they’re part of a paid deal). If their total income exceeds £1,000 annually, they must register for Self Assessment with HMRC. Those earning over the VAT threshold (£90,000 as of 2024/25) must also register for VAT. National Insurance Contributions may also apply, depending on earnings.