About us
Accounting is the record. Data is the advantage.
We look after UK influencers, content creators and freelancers earning on YouTube, TikTok, Instagram, Twitch, Fiverr, Upwork and more: the tax work done properly, and your numbers turned into something you can run a creator business on.
Our history
Traditional values. Modern accountancy.
Accounting heritage dating back to before World War II
From pre-war roots to King & Cruse in the 1970s, evolving into Cruse + Burke in 1992 and becoming part of ACCOTAX in 2019 — our accounting heritage spans more than 85 years.
- 01Pre-1939
Accounting roots before the Second World War
Our accounting heritage originates from an established practice whose roots date back to before the Second World War.
- 021970s
King & Cruse
The predecessor practice evolved through different partnerships and was known as King & Cruse during the 1970s.
- 031992
Cruse + Burke
Part of King & Cruse became Cruse + Burke. Led by Tony Cruse and Peter Burke, the practice continued serving individuals and businesses from its Croydon base.
- 042009
ACCOTAX founded
ACCOTAX was founded as a modern UK accountancy and tax practice. This is ACCOTAX’s founding year; the earlier dates describe the predecessor practice’s heritage.
- 05December 2019
ACCOTAX acquires Cruse + Burke
ACCOTAX acquired the established Cruse + Burke accountancy practice, bringing its longstanding heritage into ACCOTAX. Cruse + Burke subsequently became part of ACCOTAX London Limited.
- 06Today
Influencers Accountants — part of ACCOTAX
The heritage continues through specialist tax and accounting for UK influencers, content creators and freelancers, backed by cloud technology and forward-thinking tax advice.
For generations, the practices behind ACCOTAX have helped businesses and individuals navigate their financial affairs. Today, Influencers Accountants continues that heritage with modern systems and specialist support.
Compliance is the floor, not the ceiling.
Self Assessment, company accounts, Corporation Tax, VAT and payroll have to be right and on time. We run them to a fixed calendar so deadlines arrive as reminders rather than emergencies.
We understand how creators actually earn.
AdSense, TikTok creator rewards, brand deals, affiliate links, gifted products, Patreon memberships and overseas payouts all sit differently for tax. We match every income stream to the right rules, so you claim what you are entitled to and nothing catches you out.
Structure and planning before the big months.
Whether to stay a sole trader or set up a limited company, when VAT registration applies, and how to pay yourself tax-efficiently all depend on timing. We prefer to be in the conversation before the brand deal, the hire or the jump in income.
Automation where it removes work, people where it matters.
Connected bookkeeping removes rekeying and errors. What software cannot do is tell you whether a deal is priced right or how a decision lands across tax and cash. That conversation stays human.
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