New Partner Programme members
Just monetised and wondering what a typical month could look like.
YouTube money calculator (UK)
Estimate what your channel could earn from AdSense using your monthly views and RPM, then see roughly how much Income Tax and National Insurance you would set aside.
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Part of our guide to creator tax guide UK.
Quick answer
This YouTube money calculator multiplies your monetised views by an RPM range to estimate your AdSense payout, then applies 2026/27 UK tax rates. Most UK channels see an RPM between roughly £1 and £5, but your YouTube Studio figure is the one to use.
On this page
Contents
Try it
Use the tool
YouTube money calculator
Estimated monthly payout£200 – £800
Estimated yearly payout (mid-point)£6,000
Tax and NIC if this were your only income£0
Left after tax (before expenses)£6,000
RPM (revenue per 1,000 views, after YouTube's share) varies by niche, audience country, season and ad types. Adjust the range to match your YouTube Studio analytics. Tax uses 2026/27 rates for a sole trader with no other income and no expenses. General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Who this is for
Is this you?
Growing channels
Planning whether YouTube income could replace a salary.
Creators budgeting for tax
Want to know how much of each AdSense payment to set aside.
Brands and managers
Sense-checking what a channel earns before agreeing a sponsorship fee.
Income streams
Everything we handle for you
- AdSense long-form revenue
- Shorts revenue share
- Channel memberships
- Super Chat and Super Thanks
- YouTube Premium revenue
- Sponsorships (not included in calculator)
Sound familiar?
Problems you face, answered
How we help
The work we do for you
Tax explained
How youtube money calculator works
The YouTube money calculator starts with the number most creators care about: views. Multiply your monthly monetised views by your RPM and divide by 1,000 to get an estimated payout. We show a low and high figure because RPM rarely stays still.
YouTube keeps 45% of ad revenue on long-form videos and pays 55% to the creator. For Shorts the creator share is 45% of an allocated pool. RPM already reflects these shares, which is why it is the most useful figure for planning.
Finance, technology and business channels often see higher RPMs because advertisers pay more to reach those viewers. Gaming, entertainment and kids content usually sit lower. A UK audience generally earns more than a global one, but less than a mostly US audience.
Once you have a yearly estimate, the calculator applies 2026/27 UK tax rates: a £12,570 personal allowance, 20% basic rate Income Tax up to £50,270, 40% above that, plus Class 4 National Insurance at 6% and 2%. It assumes YouTube is your only income and you have no expenses, so your real bill is likely to be lower once costs are deducted.
If you also have a job, your salary uses up your personal allowance first, so more of your YouTube money is taxed. Use the side hustle tax checker to model that, or the self employed tax calculator for combined creator income.
Official rules on self-employed income are on GOV.UK, and HMRC explains the trading allowance at gov.uk/guidance/tax-free-allowances-on-property-and-trading-income.
Source: Income Tax rates and allowances (gov.uk) · Self Assessment (gov.uk)
Example: 200,000 monthly views at £1–£4 RPM
- Monthly payout range
- £200 – £800
- Yearly mid-point
- £6,000
- Less personal allowance
- Covered in full if this is your only income
- Estimated tax and NIC
- £0
Illustrative example, not a client result. If you also earn a £35,000 salary, the same £6,000 would typically cost about £1,560 in extra Income Tax and Class 4 NIC before expenses.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
At a glance
Typical YouTube RPM ranges by niche (UK audiences)
Indicative ranges drawn from what creators commonly report. Your own analytics always win.
| Niche | Indicative RPM | Why |
|---|---|---|
| Personal finance and business | £4 – £12 | High-value advertisers such as banks and software |
| Tech reviews | £3 – £8 | Retail and gadget advertisers |
| Education and how-to | £2 – £6 | Longer watch time, more mid-roll slots |
| Lifestyle, beauty and food | £1.50 – £5 | Seasonal retail spend |
| Gaming and entertainment | £0.80 – £3 | Younger audiences and lower ad rates |
| Shorts (all niches) | £0.03 – £0.20 | Pooled revenue share |
Action plan
How to use the YouTube money calculator
- 1
Find your RPM
Open YouTube Studio, go to Analytics, then Revenue, and note your RPM for the last 90 days.
- 2
Enter monthly views
Use monetised long-form views from the same period.
- 3
Set a low and high RPM
Enter a cautious and optimistic figure to see a realistic range.
- 4
Read the tax estimate
See roughly what to set aside, then deduct your expenses for a truer figure.
Avoid these
Common mistakes
- Using CPM instead of RPM, which overstates earnings because CPM is before YouTube’s share.
- Forgetting that December ad rates fall sharply in January.
- Spending the whole AdSense payment and having nothing saved for the 31 January tax bill.
- Not submitting a W-8BEN, so up to 24% of US-viewer earnings is withheld.
- Leaving out sponsorships and memberships when working out total taxable income.
Structure
Sole trader or limited company?
£
Sole trader£46,111
Limited company£46,091
Illustrative estimate only. Uses the published 2026/27 tax configuration. Assumes a single-director company drawing all profit, with no Employment Allowance. Excludes expenses, student loans, pensions, other income, Scottish rates and individual circumstances. Not tax advice.
Diary
Key deadlines
5 October
Register for Self Assessment for the previous tax year
31 October
Paper tax return deadline
31 January
Online return, balancing payment and first payment on account
31 July
Second payment on account
Want this off your plate?
Talk through your platform income, allowable expenses and next steps with a creator accountant.
Book your free creator tax callWritten and reviewed by
Waqas Sagar ACA FCCA FMAAT
Chartered Accountant with 18+ years' experience and founder of Accotax. Has served over 5,000 clients across London and the UK.
About Waqas SagarAccotax on LinkedIn Last reviewed: 2026-09-26
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