Does Fiverr or Upwork report to HMRC?

Freelance marketplaces now share seller earnings data with HMRC. Here is exactly how the rules work and what they mean for you.

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Part of our guide to creator tax guide UK.

Quick answer

Yes. Since 1 January 2024, digital platforms including Fiverr and Upwork must collect and report UK seller earnings to HMRC, with the first reports made in January 2025. A small-seller exemption may apply under 30 sales and around £1,700 a year, but most active freelancers report anyway.

Who this is for

Is this you?

Fiverr freelancers

Offering gigs across design, writing or admin support.

Upwork freelancers

Taking on client contracts and hourly projects.

Virtual assistants

Working through marketplace platforms alongside direct clients.

Anyone new to freelancing

Wanting to understand reporting rules before they start.

Income streams

Everything we handle for you

  • Gig-based project fees
  • Hourly contract earnings
  • Tips from clients
  • Bonus or milestone payments
  • Referral earnings

Sound familiar?

Problems you face, answered

Tax explained

How does Fiverr report to HMRC works

Freelance income earned through Fiverr, Upwork or similar marketplaces is taxed under the normal self-employment rules, meaning Income Tax and Class 4 National Insurance apply to your profit after allowable expenses.

Digital platform reporting rules require platforms that facilitate the sale of services, including freelance marketplaces, to collect information about their UK sellers and report certain details annually to HMRC.

These rules came into force on 1 January 2024, and the first reports covering the 2024 calendar year were made to HMRC by the end of January 2025, with annual reporting continuing each year after.

A small-seller exemption can apply where a seller makes fewer than 30 transactions and total income of around £1,700 or less in the reportable year, meaning the platform may not need to report that seller specifically.

This exemption relates only to the platform reporting obligation, not to your own tax position. Even fully exempt sellers must still declare taxable income to HMRC themselves if it exceeds the usual thresholds.

Fiverr and Upwork both charge service fees on transactions. Your taxable income is based on the gross amount charged to the client, with platform fees then claimed as an allowable business expense, not simply the net amount you receive.

If you use multiple platforms plus direct client work, all of this is combined as one self-employed trade for Self Assessment purposes, with total gross income and total allowable expenses reported together.

Because HMRC now receives independent data from these platforms, it is more important than ever that your declared income matches what has actually flowed through your platform accounts, reducing the risk of a discrepancy enquiry.

Registering for Self Assessment is based on your income level, generally required once your gross trading income across all sources passes £1,000 in a tax year, regardless of whether the platform itself reports you.

If you are unsure whether previous years have been correctly declared, a calm voluntary disclosure to HMRC is almost always a better route than waiting, and can often be arranged with manageable payment terms.

Source: Income Tax rates and allowances (gov.uk) · Self Assessment (gov.uk)

Worked example: Fiverr and Upwork combined income

Fiverr gig income (gross, before platform fee)
£14,000
Upwork contract income (gross, before service fee)
£9,500
Total gross income
£23,500
Platform service fees (allowable expense)
£3,290
Software subscriptions and home office costs
£1,200
Taxable profit
£19,010
Income Tax due (after personal allowance)
£1,288

Illustrative example, not a client result. Illustrative figures only, based on 2026/27 rates. Your own liability depends on your full circumstances.

General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.

Expenses

Fiverr and Upwork freelancer expenses: what you can deduct

Allowable expenses for Fiverr and Upwork freelancers reduce the gross platform income you pay tax on, and importantly include the service fees the platforms charge you, not just your net payout. Software licences, a share of home working costs and relevant training also usually qualify. See the creator expenses checklist for a wider list, the side hustle tax checker if this is a second income, and HMRC platform reporting for how your figures are cross-checked.

Usually claimable

  • Fiverr and Upwork service fees
  • Software and subscription tools used for client work
  • A proportion of home working costs
  • Computer and equipment costs
  • Professional development courses related to your services
  • Portfolio website or profile-boosting costs
  • Accountancy fees

Usually not claimable

  • Personal internet use unrelated to work
  • Everyday clothing
  • Client entertaining
  • Fines and penalties

Reconcile platform fee deductions against your gross earnings each month using the creator expenses checklist so nothing is missed at year end.

How HMRC’s rules apply to content creators

If you are self-employed

Self-employed costs must be incurred wholly and exclusively for your trade. If you use the £1,000 trading allowance, you cannot also deduct actual expenses against that same income. Equipment treatment depends on cash basis or traditional accounting.

If you run a limited company

A limited company deducts costs incurred wholly and exclusively for its business. Equipment may need capital allowances rather than an immediate expense deduction. Personal use or company-paid private costs can create a taxable benefit or director’s loan entry; company ownership is not a blanket deduction.

For separable mixed-use costs, such as a phone bill, claim only the identifiable business proportion and keep evidence. This does not make ordinary clothing or every dual-purpose purchase deductible. A receipt alone does not prove a business purpose: retain the brief, invoice or usage record too.

Costs to review for your work

  • Business-use cameras, lighting, audio equipment and editing software
  • Editors, thumbnail designers, virtual assistants and licensed music
  • Travel to business shoots and the evidenced business share of home-working costs

Everyday clothing, ordinary grooming, personal meals, private gaming and fines are generally not deductible. Qualifying costumes or protective clothing and business-travel subsistence have different rules. Client entertaining is generally disallowed. Receiving a product from a brand does not automatically create an expense: record the income treatment separately and deduct only an allowable business cost.

Keep records alongside our creator expenses checklist, or discuss your costs with our bookkeeping team.

General UK guidance, not personal advice. The deduction depends on your facts and accounting basis.

General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.

Structure

Sole trader or limited company?

£
Sole trader£46,111
Limited company£46,091

Illustrative estimate only. Uses the published 2026/27 tax configuration. Assumes a single-director company drawing all profit, with no Employment Allowance. Excludes expenses, student loans, pensions, other income, Scottish rates and individual circumstances. Not tax advice.

Open the full sole trader vs limited company calculator

Diary

Key deadlines

  1. 5 October

    Register for Self Assessment if this is your first year of freelance income.

  2. 31 January

    Online return and balancing payment due.

  3. 31 July

    Second payment on account, if applicable.

Monthly accounting packages

Accountant packages for content creators

Self-employed or limited company, choose the support that fits how you trade. We review income such as Gig-based project fees, Hourly contract earnings, Tips from clients as part of agreeing your scope.

Self-employed accountant packages for content creators

Trading in your own name? Choose support for your personal tax return and, where included, bookkeeping and MTD Income Tax updates.

Annual fees use the upper limit of your selected band: Starter 1%, Complete 0.75%. Monthly payments are the annual fee divided by 12, excluding VAT. Starter does not include bookkeeping. Turnover above £1 million is quoted individually.

Self Employed Starter

For sole trader creators who just need their tax return done properly

£20.83

per month + VAT

£250.00 per year + VAT · Bookkeeping not included

  • Your annual Self Assessment tax return, prepared and filed
  • All your creator income streams covered: AdSense, brand deals, affiliates, tips and subscriptions
  • Gifted products, PR trips and freebies declared correctly
  • Allowable expense review so you claim everything you are entitled to
  • Deadline reminders ahead of every filing and payment date
  • Free basic tax advice by email through the year*
Get a self-employed quote
Most popular

Self Employed Complete

For full-time self-employed creators who want their books kept for them

£39.99

per month + VAT

£479.88 per year + VAT · Bookkeeping included

  • Everything in Self Employed Starter
  • Monthly bookkeeping across YouTube, TikTok, brand deal and affiliate income
  • Making Tax Digital for Income Tax quarterly updates, where required
  • Payment on account planning so January never surprises you
  • Sole trader vs limited company review as your income grows
  • Quarterly check-in on your numbers and tax position
Get a self-employed quote

Limited company accountant packages for content creators

Trading through a company? Choose support for company accounts, Corporation Tax and the director services included below.

Essential/Compliance

For creators who have just set up a limited company

From £45.83

per month + VAT

  • Year-end company accounts for your creator business
  • Corporation Tax return (CT600) and tax computation
  • Confirmation statement preparation and filing support (excludes the Companies House filing fee)
  • One director Self Assessment return (salary and dividends from the same company)
  • Deadline reminders ahead of every filing date
  • Free basic tax advice by email through the year*
Sign up online
Most popular

Core/Complete

For full-time creators with brand deals and platform income

From £62.50

per month + VAT

  • Everything in Essential/Compliance
  • Monthly bookkeeping across YouTube, TikTok, brand deal and affiliate income
  • Quarterly Making Tax Digital VAT returns
  • Director payroll with RTI filing and pension submissions
  • Quarterly review call on your numbers and tax position
  • Gifted items, overseas payouts and payment platform reconciliation
Sign up online

Growth

For creator businesses with editors, managers or a team

From £75.00

per month + VAT

  • Everything in Core/Complete
  • Payroll for up to five team members, such as editors or assistants
Sign up online

Starting fees exclude VAT. Your turnover, records and agreed work determine the final quote. *Basic tax advice is free; technical work is quoted separately. MTD support applies where required.

See all fees and one-off services

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Reviews

What clients say

Written and reviewed by

Waqas Sagar ACA FCCA FMAAT

Chartered Accountant with 18+ years' experience and founder of Accotax. Has served over 5,000 clients across London and the UK.

About Waqas SagarAccotax on LinkedIn Last reviewed: 2026-09-21

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