Accountant for virtual assistants

Hourly packages, monthly retainers and client subscriptions you pay for on their behalf — kept clean so your profit and your tax bill are never a guess.

  • ICAEW/ACCA regulated
  • Chartered Accountants
  • Fixed monthly fees
  • MTD-ready
  • 4.9 on Google

Part of our guide to accountants for freelancers.

Quick answer

VA income is self-employed trading income, whether it comes from PeoplePerHour, Upwork, Fiverr or direct clients. Software, home office costs, training that maintains your skills and subcontracted help are deductible, and client costs you pay must be recharged and recorded properly.

Who this is for

Is this you?

General VAs

Inbox, diary and admin support on retainer.

Specialist VAs

Podcast, social media, Pinterest or tech VAs.

Online business managers

Running operations for creators and coaches.

Executive assistants going freelance

Leaving employment for client work.

VAs building a team

Subcontracting hours to other assistants.

Bookkeeping and admin VAs

Multiple small retainers each month.

Income streams

Everything we handle for you

  • Monthly retainer packages
  • Hourly ad-hoc support
  • Project and launch support fees
  • Platform gigs and hourlies
  • Online business management contracts
  • Training, templates and digital products
  • Affiliate commission on tools you recommend
  • Recharged client subscriptions and ads
  • Referral fees from other VAs
  • Occasional overseas clients

Sound familiar?

Problems you face, answered

Tax explained

How accountant for virtual assistants works

Virtual assistance is a service trade. Your profit is the total of retainers, hourly work and project fees, less the costs of delivering them, and it is taxed through Self Assessment as self-employment.

Deductible costs are modest but real: scheduling and project management software, password managers, cloud storage and backups, accounting software, ICO registration, laptop and headset at the business proportion, professional indemnity insurance and the business share of home running costs.

Recharged client costs deserve a clear policy. If you buy a tool or run ads for a client on your card, show the cost as an expense and the recovery as income. Silent pass-throughs make your accounts look wrong and complicate VAT.

Sole trader profits carry Income Tax and Class 4 National Insurance. Retainers make income steadier than most freelance trades, which means a regular monthly tax reserve works well — usually a set percentage moved to a separate account on payday.

Employment status is the most common risk for VAs, because long retainers with one main client can start to resemble a job. Keeping several clients, controlling your own hours and retaining a right of substitution all support genuine self-employment.

VAT is often overlooked because profits are moderate, yet recharges and multiple retainers can push gross turnover past the threshold. We monitor the rolling 12-month figure so registration is a planned step, not a late discovery.

As a VA business grows into a small team, we look at subcontractor agreements, whether anyone has become an employee, and whether a limited company gives you a better structure for paying yourself and keeping working capital.

Source: Income Tax rates and allowances (gov.uk) · Self Assessment (gov.uk)

Worked example: a £38,000 VA year

Monthly retainers
£26,000
Hourly and project work
£7,500
Recharged client subscriptions
£2,500
Templates and training sales
£2,000
Total income
£38,000
Recharged costs paid out
£2,500
Software, ICO and insurance
£1,800
Subcontracted VA hours
£4,000
Home office share, equipment and accountancy
£2,200
Taxable profit
£27,500
Income Tax at 20% on £14,930
£2,986
Class 4 NIC at 6% on £14,930
£896

Illustrative example, not a client result. Illustrative only, using 2026/27 figures from our tax config. General information, not personal advice.

General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.

Expenses

Virtual assistant expenses: what a VA can claim on tax

Allowable expenses for virtual assistants UK-wide are modest but real: scheduling and project software, a password manager, ICO registration and the business share of your home office. Because retainers and recharged client subscriptions both flow through your accounts, keeping the two separate is what makes a VA's claims stand up. Check our creator expenses checklist, the VAT for influencers rules once recharges add up, or accountants for freelancers for the wider picture.

Usually claimable

  • Project management and scheduling software
  • Password managers, cloud storage and backups
  • Accounting and invoicing software
  • ICO data protection registration fee
  • Laptop, headset and phone (business share)
  • Subcontracted VA hours
  • Professional indemnity insurance
  • Training that maintains existing skills
  • Business share of home office and broadband
  • Accountancy and legal contract review

Usually not claimable

  • Childcare while you work
  • Personal share of household bills
  • Everyday clothing for client calls
  • Meals while working at home
  • Client entertaining
  • Fines and penalties

Use our creator expenses checklist to keep retainer costs tidy, and talk to us once you start subcontracting other VAs.

How HMRC’s rules apply to content creators

If you are self-employed

Self-employed costs must be incurred wholly and exclusively for your trade. If you use the £1,000 trading allowance, you cannot also deduct actual expenses against that same income. Equipment treatment depends on cash basis or traditional accounting.

If you run a limited company

A limited company deducts costs incurred wholly and exclusively for its business. Equipment may need capital allowances rather than an immediate expense deduction. Personal use or company-paid private costs can create a taxable benefit or director’s loan entry; company ownership is not a blanket deduction.

For separable mixed-use costs, such as a phone bill, claim only the identifiable business proportion and keep evidence. This does not make ordinary clothing or every dual-purpose purchase deductible. A receipt alone does not prove a business purpose: retain the brief, invoice or usage record too.

Costs to review for your work

  • Business-use cameras, lighting, audio equipment and editing software
  • Editors, thumbnail designers, virtual assistants and licensed music
  • Travel to business shoots and the evidenced business share of home-working costs

Everyday clothing, ordinary grooming, personal meals, private gaming and fines are generally not deductible. Qualifying costumes or protective clothing and business-travel subsistence have different rules. Client entertaining is generally disallowed. Receiving a product from a brand does not automatically create an expense: record the income treatment separately and deduct only an allowable business cost.

Keep records alongside our creator expenses checklist, or discuss your costs with our bookkeeping team.

General UK guidance, not personal advice. The deduction depends on your facts and accounting basis.

General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.

Structure

Sole trader or limited company?

Sole trader suits most VAs: low costs, straightforward admin and easy loss relief in a first year. Move to a limited company when profit is consistently above higher rate, when you employ or regularly subcontract a team, or when corporate clients require you to trade through a company.

£
Sole trader£46,111
Limited company£46,091

Illustrative estimate only. Uses the published 2026/27 tax configuration. Assumes a single-director company drawing all profit, with no Employment Allowance. Excludes expenses, student loans, pensions, other income, Scottish rates and individual circumstances. Not tax advice.

Open the full sole trader vs limited company calculator

VAT & MTD

VAT and Making Tax Digital

VAT

VA services are standard-rated once registered, and recharged client costs count towards taxable turnover alongside your fees. Because recharges inflate turnover without adding profit, we watch the rolling 12-month figure closely and, where possible, move client subscriptions onto their own cards.

Registration threshold: £90,000 · Deregistration: £88,000

Making Tax Digital

Making Tax Digital qualifying income is gross turnover including recharges, before subcontractor costs. VAs with heavy pass-through spending can be in scope earlier than expected, so check April 2026 and 2027 thresholds against gross receipts.

  • April 2026: qualifying income above £50,000
  • April 2027: qualifying income above £30,000
  • April 2028: qualifying income above £20,000

General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.

Diary

Key deadlines

  1. 5 October

    Register for Self Assessment for the previous tax year

  2. 31 October

    Paper tax return deadline

  3. 31 January

    Online return, balancing payment and first payment on account

  4. 31 July

    Second payment on account

Monthly accounting packages

Accountant packages for content creators

Self-employed or limited company, choose the support that fits how you trade. We review income such as Monthly retainer packages, Hourly ad-hoc support, Project and launch support fees as part of agreeing your scope.

Self-employed accountant packages for content creators

Trading in your own name? Choose support for your personal tax return and, where included, bookkeeping and MTD Income Tax updates.

Annual fees use the upper limit of your selected band: Starter 1%, Complete 0.75%. Monthly payments are the annual fee divided by 12, excluding VAT. Starter does not include bookkeeping. Turnover above £1 million is quoted individually.

Self Employed Starter

For sole trader creators who just need their tax return done properly

£20.83

per month + VAT

£250.00 per year + VAT · Bookkeeping not included

  • Your annual Self Assessment tax return, prepared and filed
  • All your creator income streams covered: AdSense, brand deals, affiliates, tips and subscriptions
  • Gifted products, PR trips and freebies declared correctly
  • Allowable expense review so you claim everything you are entitled to
  • Deadline reminders ahead of every filing and payment date
  • Free basic tax advice by email through the year*
Get a self-employed quote
Most popular

Self Employed Complete

For full-time self-employed creators who want their books kept for them

£39.99

per month + VAT

£479.88 per year + VAT · Bookkeeping included

  • Everything in Self Employed Starter
  • Monthly bookkeeping across YouTube, TikTok, brand deal and affiliate income
  • Making Tax Digital for Income Tax quarterly updates, where required
  • Payment on account planning so January never surprises you
  • Sole trader vs limited company review as your income grows
  • Quarterly check-in on your numbers and tax position
Get a self-employed quote

Limited company accountant packages for content creators

Trading through a company? Choose support for company accounts, Corporation Tax and the director services included below.

Essential/Compliance

For creators who have just set up a limited company

From £45.83

per month + VAT

  • Year-end company accounts for your creator business
  • Corporation Tax return (CT600) and tax computation
  • Confirmation statement preparation and filing support (excludes the Companies House filing fee)
  • One director Self Assessment return (salary and dividends from the same company)
  • Deadline reminders ahead of every filing date
  • Free basic tax advice by email through the year*
Sign up online
Most popular

Core/Complete

For full-time creators with brand deals and platform income

From £62.50

per month + VAT

  • Everything in Essential/Compliance
  • Monthly bookkeeping across YouTube, TikTok, brand deal and affiliate income
  • Quarterly Making Tax Digital VAT returns
  • Director payroll with RTI filing and pension submissions
  • Quarterly review call on your numbers and tax position
  • Gifted items, overseas payouts and payment platform reconciliation
Sign up online

Growth

For creator businesses with editors, managers or a team

From £75.00

per month + VAT

  • Everything in Core/Complete
  • Payroll for up to five team members, such as editors or assistants
Sign up online

Starting fees exclude VAT. Your turnover, records and agreed work determine the final quote. *Basic tax advice is free; technical work is quoted separately. MTD support applies where required.

See all fees and one-off services

Want this off your plate?

Talk through your platform income, allowable expenses and next steps with a creator accountant.

Book your free creator tax call

Reviews

What clients say

Written and reviewed by

Waqas Sagar ACA FCCA FMAAT

Chartered Accountant with 18+ years' experience and founder of Accotax. Has served over 5,000 clients across London and the UK.

About Waqas SagarAccotax on LinkedIn Last reviewed: 2026-09-21

FAQs

Frequently asked questions

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