General VAs
Inbox, diary and admin support on retainer.
Hourly packages, monthly retainers and client subscriptions you pay for on their behalf — kept clean so your profit and your tax bill are never a guess.
Part of our guide to accountants for freelancers.
VA income is self-employed trading income, whether it comes from PeoplePerHour, Upwork, Fiverr or direct clients. Software, home office costs, training that maintains your skills and subcontracted help are deductible, and client costs you pay must be recharged and recorded properly.
On this page
Who this is for
Inbox, diary and admin support on retainer.
Podcast, social media, Pinterest or tech VAs.
Running operations for creators and coaches.
Leaving employment for client work.
Subcontracting hours to other assistants.
Multiple small retainers each month.
Income streams
Sound familiar?
How we help
Retainers, platform work and recharges filed accurately.
Learn moreFor VAs with a team or profit above higher rate.
Learn moreRecharges and retainers both count towards the threshold.
Learn moreOur freelancer hub for platform and direct client income.
Learn moreTax explained
Virtual assistance is a service trade. Your profit is the total of retainers, hourly work and project fees, less the costs of delivering them, and it is taxed through Self Assessment as self-employment.
Deductible costs are modest but real: scheduling and project management software, password managers, cloud storage and backups, accounting software, ICO registration, laptop and headset at the business proportion, professional indemnity insurance and the business share of home running costs.
Recharged client costs deserve a clear policy. If you buy a tool or run ads for a client on your card, show the cost as an expense and the recovery as income. Silent pass-throughs make your accounts look wrong and complicate VAT.
Sole trader profits carry Income Tax and Class 4 National Insurance. Retainers make income steadier than most freelance trades, which means a regular monthly tax reserve works well — usually a set percentage moved to a separate account on payday.
Employment status is the most common risk for VAs, because long retainers with one main client can start to resemble a job. Keeping several clients, controlling your own hours and retaining a right of substitution all support genuine self-employment.
VAT is often overlooked because profits are moderate, yet recharges and multiple retainers can push gross turnover past the threshold. We monitor the rolling 12-month figure so registration is a planned step, not a late discovery.
As a VA business grows into a small team, we look at subcontractor agreements, whether anyone has become an employee, and whether a limited company gives you a better structure for paying yourself and keeping working capital.
Source: Income Tax rates and allowances (gov.uk) · Self Assessment (gov.uk)
Illustrative example, not a client result. Illustrative only, using 2026/27 figures from our tax config. General information, not personal advice.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Expenses
Allowable expenses for virtual assistants UK-wide are modest but real: scheduling and project software, a password manager, ICO registration and the business share of your home office. Because retainers and recharged client subscriptions both flow through your accounts, keeping the two separate is what makes a VA's claims stand up. Check our creator expenses checklist, the VAT for influencers rules once recharges add up, or accountants for freelancers for the wider picture.
Use our creator expenses checklist to keep retainer costs tidy, and talk to us once you start subcontracting other VAs.
Self-employed costs must be incurred wholly and exclusively for your trade. If you use the £1,000 trading allowance, you cannot also deduct actual expenses against that same income. Equipment treatment depends on cash basis or traditional accounting.
A limited company deducts costs incurred wholly and exclusively for its business. Equipment may need capital allowances rather than an immediate expense deduction. Personal use or company-paid private costs can create a taxable benefit or director’s loan entry; company ownership is not a blanket deduction.
For separable mixed-use costs, such as a phone bill, claim only the identifiable business proportion and keep evidence. This does not make ordinary clothing or every dual-purpose purchase deductible. A receipt alone does not prove a business purpose: retain the brief, invoice or usage record too.
Everyday clothing, ordinary grooming, personal meals, private gaming and fines are generally not deductible. Qualifying costumes or protective clothing and business-travel subsistence have different rules. Client entertaining is generally disallowed. Receiving a product from a brand does not automatically create an expense: record the income treatment separately and deduct only an allowable business cost.
Keep records alongside our creator expenses checklist, or discuss your costs with our bookkeeping team.
General UK guidance, not personal advice. The deduction depends on your facts and accounting basis.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Structure
Sole trader suits most VAs: low costs, straightforward admin and easy loss relief in a first year. Move to a limited company when profit is consistently above higher rate, when you employ or regularly subcontract a team, or when corporate clients require you to trade through a company.
Illustrative estimate only. Uses the published 2026/27 tax configuration. Assumes a single-director company drawing all profit, with no Employment Allowance. Excludes expenses, student loans, pensions, other income, Scottish rates and individual circumstances. Not tax advice.
VAT & MTD
VA services are standard-rated once registered, and recharged client costs count towards taxable turnover alongside your fees. Because recharges inflate turnover without adding profit, we watch the rolling 12-month figure closely and, where possible, move client subscriptions onto their own cards.
Registration threshold: £90,000 · Deregistration: £88,000
Making Tax Digital qualifying income is gross turnover including recharges, before subcontractor costs. VAs with heavy pass-through spending can be in scope earlier than expected, so check April 2026 and 2027 thresholds against gross receipts.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Diary
5 October
Register for Self Assessment for the previous tax year
31 October
Paper tax return deadline
31 January
Online return, balancing payment and first payment on account
31 July
Second payment on account
Monthly accounting packages
Self-employed or limited company, choose the support that fits how you trade. We review income such as Monthly retainer packages, Hourly ad-hoc support, Project and launch support fees as part of agreeing your scope.
Trading in your own name? Choose support for your personal tax return and, where included, bookkeeping and MTD Income Tax updates.
Annual fees use the upper limit of your selected band: Starter 1%, Complete 0.75%. Monthly payments are the annual fee divided by 12, excluding VAT. Starter does not include bookkeeping. Turnover above £1 million is quoted individually.
For sole trader creators who just need their tax return done properly
£20.83
per month + VAT
£250.00 per year + VAT · Bookkeeping not included
For full-time self-employed creators who want their books kept for them
£39.99
per month + VAT
£479.88 per year + VAT · Bookkeeping included
Trading through a company? Choose support for company accounts, Corporation Tax and the director services included below.
For creators who have just set up a limited company
From £45.83
per month + VAT
For full-time creators with brand deals and platform income
From £62.50
per month + VAT
For creator businesses with editors, managers or a team
From £75.00
per month + VAT
Starting fees exclude VAT. Your turnover, records and agreed work determine the final quote. *Basic tax advice is free; technical work is quoted separately. MTD support applies where required.
See all fees and one-off servicesTalk through your platform income, allowable expenses and next steps with a creator accountant.
Book your free creator tax callWritten and reviewed by
Chartered Accountant with 18+ years' experience and founder of Accotax. Has served over 5,000 clients across London and the UK.
About Waqas SagarAccotax on LinkedIn Last reviewed: 2026-09-21
FAQs
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No jargon, no sales calls you did not ask for. Just a clear price and a plan.
Book your free creator tax call




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