UK-focused freelancers
Mostly British clients paying in sterling.
Hourlies, proposals and repeat UK clients, with platform fees and VAT that behave differently to Fiverr and Upwork. We keep all of it straight.
Part of our guide to accountants for freelancers.
PeoplePerHour earnings are UK self-employed income. Declare the gross invoice value, claim the platform service fee and payment charges, and file Self Assessment once you pass the trading allowance. A UK-heavy client base makes VAT registration more likely to affect your pricing.
On this page
Who this is for
Mostly British clients paying in sterling.
Productised services sold at a fixed price.
SEO, ads, social and copy for small businesses.
Build projects with staged payments.
Bookkeeping, VA and back-office support.
Platform work plus direct clients.
Income streams
Sound familiar?
How we help
Platform and direct income combined and filed correctly.
Learn moreFormation, payroll and filings when the numbers justify it.
Learn moreRegistration timing, schemes and pricing for UK clients.
Learn moreOur freelancer hub, covering every platform and direct work.
Learn moreTax explained
PeoplePerHour work is self-employment. You are taxed on profit — the gross value of the hourlies and proposals you deliver, less the costs of delivering them, including the platform’s service fee and payment charges.
A UK-dominated client base changes two things compared with global platforms. Your supplies are usually standard-rated for VAT once registered, and your clients often expect an invoice in your own name, so it is worth keeping proper numbered invoices even when the platform generates its own.
Deductible costs are the usual freelance set: software and subscriptions, equipment at the business proportion, subcontractors, professional indemnity insurance, training that maintains existing skills, travel to client meetings and a fair share of home office costs.
Sole trader profits carry Income Tax and Class 4 National Insurance. Staged project payments make income uneven, so we hold a percentage of every payout and check it against real profit each quarter.
The VAT decision is the big one for UK-facing freelancers. Passing the threshold is based on rolling 12-month turnover, and because many small-business clients cannot reclaim VAT, the timing affects your effective pricing. Where most clients are VAT registered, earlier registration can be a straight gain.
Bad debts, refunds and disputed scope are common on platforms. Under cash basis these look after themselves; under accruals we need the evidence trail, which the platform message history usually provides.
As the business settles, we look ahead: whether to incorporate, whether a pension contribution is the best use of a strong year, and whether to move repeat clients off-platform to direct contracts so the service fee stops eating the margin.
Source: Income Tax rates and allowances (gov.uk) · Self Assessment (gov.uk)
Illustrative example, not a client result. Illustrative only, using 2026/27 figures from our tax config. General information, not personal advice.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Expenses
Allowable expenses for PeoplePerHour freelancers UK cover the platform fee, software and client-facing costs that come with a UK-heavy client base. Because pricing and VAT questions differ from global platforms, it is worth comparing this with Upwork freelancers and Fiverr freelancers, and checking VAT for creators before your first UK-registered client asks for an invoice.
Record the gross invoice value and platform fee for every project, then check our creator expenses checklist for anything you might be under-claiming.
Self-employed costs must be incurred wholly and exclusively for your trade. If you use the £1,000 trading allowance, you cannot also deduct actual expenses against that same income. Equipment treatment depends on cash basis or traditional accounting.
A limited company deducts costs incurred wholly and exclusively for its business. Equipment may need capital allowances rather than an immediate expense deduction. Personal use or company-paid private costs can create a taxable benefit or director’s loan entry; company ownership is not a blanket deduction.
For separable mixed-use costs, such as a phone bill, claim only the identifiable business proportion and keep evidence. This does not make ordinary clothing or every dual-purpose purchase deductible. A receipt alone does not prove a business purpose: retain the brief, invoice or usage record too.
Everyday clothing, ordinary grooming, personal meals, private gaming and fines are generally not deductible. Qualifying costumes or protective clothing and business-travel subsistence have different rules. Client entertaining is generally disallowed. Receiving a product from a brand does not automatically create an expense: record the income treatment separately and deduct only an allowable business cost.
Keep records alongside our creator expenses checklist, or discuss your costs with our bookkeeping team.
General UK guidance, not personal advice. The deduction depends on your facts and accounting basis.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Structure
Sole trader suits most PeoplePerHour freelancers while profit is below higher rate and income varies. A limited company becomes worth the extra filings once profit is steady above it, or where clients require it, or when you want a clear separation of liability for larger builds.
Illustrative estimate only. Uses the published 2026/27 tax configuration. Assumes a single-director company drawing all profit, with no Employment Allowance. Excludes expenses, student loans, pensions, other income, Scottish rates and individual circumstances. Not tax advice.
VAT & MTD
With mainly UK clients, supplies are usually standard-rated once you register, so the decision affects your pricing directly. Registration is required when rolling 12-month taxable turnover passes the threshold in our tax config, and the Flat Rate Scheme is sometimes simpler for low-cost service businesses.
Registration threshold: £90,000 · Deregistration: £88,000
Making Tax Digital qualifying income is gross turnover before platform fees and subcontractors. Check the April 2026 and 2027 thresholds against your gross invoiced figure, and start keeping digital records early rather than converting a spreadsheet at the deadline.
General information only, based on 2026/27 UK rules. Not personal advice. Speak to us about your circumstances.
Diary
5 October
Register for Self Assessment for the previous tax year
31 October
Paper tax return deadline
31 January
Online return, balancing payment and first payment on account
31 July
Second payment on account
Monthly accounting packages
Self-employed or limited company, choose the support that fits how you trade. We review income such as Hourlie sales, Proposal-based project fees, Hourly billed work as part of agreeing your scope.
Trading in your own name? Choose support for your personal tax return and, where included, bookkeeping and MTD Income Tax updates.
Annual fees use the upper limit of your selected band: Starter 1%, Complete 0.75%. Monthly payments are the annual fee divided by 12, excluding VAT. Starter does not include bookkeeping. Turnover above £1 million is quoted individually.
For sole trader creators who just need their tax return done properly
£20.83
per month + VAT
£250.00 per year + VAT · Bookkeeping not included
For full-time self-employed creators who want their books kept for them
£39.99
per month + VAT
£479.88 per year + VAT · Bookkeeping included
Trading through a company? Choose support for company accounts, Corporation Tax and the director services included below.
For creators who have just set up a limited company
From £45.83
per month + VAT
For full-time creators with brand deals and platform income
From £62.50
per month + VAT
For creator businesses with editors, managers or a team
From £75.00
per month + VAT
Starting fees exclude VAT. Your turnover, records and agreed work determine the final quote. *Basic tax advice is free; technical work is quoted separately. MTD support applies where required.
See all fees and one-off servicesTalk through your platform income, allowable expenses and next steps with a creator accountant.
Book your free creator tax callWritten and reviewed by
Chartered Accountant with 18+ years' experience and founder of Accotax. Has served over 5,000 clients across London and the UK.
About Waqas SagarAccotax on LinkedIn Last reviewed: 2026-09-21
FAQs
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Hourly packages, monthly retainers and client subscriptions you pay for on their behalf — kept clean so your profit and your tax bill are never a guess.
Writers, designers, editors, developers and consultants. Platform fees, overseas clients and irregular pay, turned into clean accounts and a tax bill you saw coming.
No jargon, no sales calls you did not ask for. Just a clear price and a plan.
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